Cleo's Pet Co

This is Cleo's Pet Co.

Every pet owner hits a point where they stop being surprised by the fur. The black jumper that doubles as a lint trap. The car seat you've quietly given up on. The guest who sits on the couch and you both just don't mention it. You didn't choose this exactly, your dog or your cat did, and you said yes anyway.

That's who we build for. Not "pet lovers" in the vague, stock-photo sense brands use in ads, but people who've actually lived with a shedding coat, a muddy paw print on a white rug, a 6am scratch at the bedroom door. People who wouldn't trade any of it, and just want the mess to be a little less relentless.

The name is for every pet who's ever fully taken over a household: the one asleep on the good cushion, the one who decides what time everyone wakes up, the one the whole home quietly rearranges itself around. If you own a cat or a dog, you already know a Cleo.

We don't design products for a catalogue. We design them for specific, annoying, very real moments: the couch before people come over, the car boot after a trip to the park, the black trousers you need for work in twenty minutes. FurGlide Pro was the first thing we built, because it solved the loudest of those moments. It won't be the last. Everything after it has to earn its place the same way, by making one part of life with a pet genuinely easier, not by adding another gadget to the drawer nobody uses.

We're a small team, not a warehouse full of options, so we'd rather ship a few things we've properly tested than dozens we haven't. If something we sell doesn't hold up in your home the way it did in ours, tell us and we'll make it right.

Thanks for being here, and for putting up with the fur in the first place. It means you've got a good one.